Saturday, April 08, 2006

Ad-supported connectivity

We have been talking about municipal wireless networks, and a coalition between Google and Earthling recently won the bidding for the San Francisco network. Google plans to offer free connecivity by presenting ads to users based on the location of the access point they are connected to, the nature of the establishment with the access point and the personal profile of the user. They have applied for a patent on this form of advertising.