A terrific article on the development of the iPhone

The New York Times magazine published an article by Fred Vogelstein on the development and announcement of the iPhone: And Then Steve Said, "Let There Be an iPhone."

The article describes an enormous challenge with 80-hour weeks and frayed tempers, the risks they took, the secrecy around the project and a fascinating behind the scenes look at the preparation for the risky on-stage demo Steve Jobs did at the product introduction (starting at 21m 3s -- watch at least through 24m 30s):




Here are a few quotes from the New York Times article to pique your interest:

It’s hard to overstate the gamble Jobs took when he decided to unveil the iPhone back in January 2007. Not only was he introducing a new kind of phone — something Apple had never made before — he was doing so with a prototype that barely worked.

Very rarely did I see him become completely unglued — it happened, but mostly he just looked at you and very directly said in a very loud and stern voice, ‘You are [expletive] up my company,’ or, ‘If we fail, it will be because of you.’

But every time Jobs and his executives examined the idea in detail, it seemed like a suicide mission. Phone chips and bandwidth were too slow for anyone to want to surf the Internet and download music or video over a cellphone connection.

Above all, Jobs didn’t want to partner with any of the wireless carriers.

Apple designed and built not one but three different early versions of the iPhone in 2005 and 2006.

No one had ever put a multitouch screen in a mainstream consumer product before

Jon Rubinstein, Apple’s top hardware executive at the time, says there were even long discussions about how big the phone would be.

The iPhone project was so complex that it occasionally threatened to derail the entire corporation. Many top engineers in the company were being sucked into the project, forcing slowdowns in the timetables of other work.

Big companies like Marvell, which made the Wi-Fi radio chip, and CSR, which provided the Bluetooth radio chip, hadn’t been told they were going to be in a new phone. They thought they were going to be in a new iPod. “We actually had fake schematics and fake industrial designs,” the engineer says.

Even people within the project itself couldn’t talk to one another.

Steve Jobs is an artist

Homebrew Computer Club meeting

I only met Steve Jobs once -- at a Homebrew Computer Club meeting in 1976. Homebrew meetings were held in a stadium style auditorium at the Stanford University linear accelerator lab, and they featured a "random access" time, in which people in the audience stood up and made announcements or asked for help with a problem they were working on.

Steve Wozniak stood up and offered free copies of the schematic for the computer he and his friend had built.

After the random access session, attendees talked with each other and with vendors standing at tables in the back of the auditorium. Jobs was behind a table with a wire wrapped version of the Apple I motherboard, and we talked about the trade-offs in implementing functions in software or hardware.

Wozniak, Jobs and an Apple I

At the time, I was editor of Interface Age, a short-lived magazine with a national circulation, so I asked Jobs if he would write us an article about his ideas on design and his computer. He told me he would not be willing to write an article unless I would devote the entire issue to Apple.

I was pissed by the kid's arrogance, and walked away.

Inside the Apple I

But he was right to be arrogant. He is an artist who works on very large canvases.

Jobs does not create paintings or songs, he creates products and industries. Painters work with paint and brushes, musicians with instruments. Jobs works with organizations and capital. His artistic works include Apple Computer, Apple, Next, Pixar, Apple stores and iTunes and he's sculpted the personal computer, mobile music and phone, movie, TV and music industries. Now he is dabbling in architecture with Apple's proposed office complex.

Check this column by David Pogue for more on the industries and products Jobs imagined and then created.

Apple I

Steve Jobs' Stanford commencement speech

Steve Jobs gave this 14.5 minute address to Stanford graduates in 2005. It is an inspiring speech, which calls upon the graduating students to have the courage to follow their passion. It would have been an even more appropriate speech to give to the entering freshman class because while in school students have the freedom to seek their passion and to make mistakes.

Text transcript of the speech.

Here are a few quotes from the speech:

"The minute I dropped out (of Reed College), I could stop taking the required classes that didn't interest me and begin dropping in on the ones that looked far more interesting...None of this had even a hope of any practical application in my life. But ten years later when we were designing the first Macintosh computer, it all came back to me, and we designed it all into the Mac."

"I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me."

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do."

"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart."

"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma, which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice, heart and intuition."

"Stay hungry, stay foolish."