Sunday, September 04, 2011

Get a free copy of Twitter for Good -- a how-to for organizations with social goals

When Twitter started up, its prompt question was "What are you doing?" A lot of early traffic was simple answers to that question -- interesting to your friends perhaps, but not particularly significant.

The prompt today is "what's happening?," which solicits a broader class of comment.

There are many stories of inventions that came to be used in ways their creators did not envision, and Twitter is one of those. In the preface of Twitter for Good, co-founder Biz Stone tells the story of James Buck, a photo journalist covering Egyptian demonstrations. When Buck was arrested during a demonstration he tweeted one word -- "arrested." The word spread via Twitter to his colleagues and diplomats, and within hours he tweeted again -- "free."

It is now clear that Twitter can be used for more than telling friends what you are doing. It has been used for disaster relief, political organizing, live reporting of events, as a broadcast medium for popular figures like athletes, actors, politicians and journalists, even, sadly, for coordination of terrorist activity.

Twitter for Good is a how-to book with tips and case studies for organizations and individuals that want to use Twitter for good. It's oriented toward social action, but many of the recommendations are also relevant to any organization that wants to use Twitter for public relations, marketing, and customer or community relationship management.

I have only skimmed the book, so cannot write a full, critical review, but, if it sounds interesting, you can get a free copy. Starting at 12:00 AM (midnight) on Tuesday, September 6, 2011 an electronic version of the book will be available for download at Amazon and Barnes and Noble. Click on the Kindle (Amazon) or Nook (B&N) edition, then purchase them for free. The B&N version is in ebook format.

The offer is good for 24 hours. If you miss the free copy, all is not lost -- you can enter to win a copy here.