Researchers at Google and the U. S. Centers for Disease Control discovered a correlation between an index they compiled based on health related search terms and the incidence of flu recorded by the CDC.
Vicks has taken it a step further by sending ads for a safe home thermometer to mothers in high flu regions of the country. The ads offer the thermometer and give the location of nearby stores that carry it.
Is this a spooky invasion of privacy or targeted delivery of relevant information?
Friday, December 23, 2011
Data mining for science and marketing
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Larry press
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Labels: data mining, google, implications, market research
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My name is Larry Press. I am an information systems professor and have been learning and teaching about information technology since the days of unit record equipment.
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