Monday, January 07, 2013

Massive open online courses (MOOCs) prove popular, if not yet lucrative

This New York Times article recounts the story of several prominent MOOC companies and notes that they are not yet generating any significant revenue. It describes potential revenue sources like charging for certificates of completion, acting as an employment service for successful students, licencing courses to other schools (which could presumably offer them as "inverted" classes), running ads, charging for ongoing forum membership after a class has ended, advertising and charging for follow-on classes.

The article is accompanied by a video that does not say much more than a segment on the evening news.

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I heard an additional business model suggested on PBS this evening -- developing training MOOCs for organizations.

#digilit #jiscdiglit #highered #edreform #MOOC #pedagogy #EDUCAUSE #bonkopen