Saturday, January 03, 2015

Apple store vs. Microsoft store

Why is the Apple store jammed and the Microsoft store nearly empty?

On December 27, I went to the Microsoft store in the Century City mall in Los Angeles to take a look at low cost laptops I had heard reviewed favorably on a podcast, thinking I might get one to take on an upcoming trip.

The sales people were friendly and left me alone while I played with a variety of computers for around half an hour. This is what the store looked like:


It turned out the cheap laptops were too cheesy so I left and walked around the corner to the Apple store:


The store was noisy and jammed and there was a roped-off line of people waiting to be allowed in when others left.

The Microsoft store had ultrabooks with great keyboards, trackpads and touch screens and a variety of all-in-one computers. The product quality ranged from those cheesy laptops to very nice machines that were better deals than comparable Apple computers. You could walk right up and talk to a tech support or sales person in the Microsoft store, but needed an appointment to talk with one of the tech support "geniuses" in the Apple store.

How do you explain the difference? Is it all due to the iPhone?